Big Data: How our everyday actions are crafting the ads we see
10:53 AM Posted by Unknown
Currently the Chief Technology Officer for Velti, Vishal Gurbuxani was the co-founder of Mobclix, the Largest Mobile Ad Exchange. In his talk he describes how your everyday actions are crafting the ads you see, and how technology has enabled marketers to keep tabs on all almost everything you do. Previously, he has worked at Accenture as part of a select group of 150 researchers and consultants out of 250,000 employees, focusing on Digital Media, Mobile, Big Data, Content Optimization, and Predictive Analytics. Vishal has been involved with Technology for the past 15 years and sits right at the Intersection of Technology & Business. When he's not focusing on his current efforts, you'll find him brainstorming on the next big game changing idea.
Idea that can change the world - Loon Project
5:57 AM Posted by Unknown
Google has unveil what it's calling its "latest moonshot" out of the Google X labs. It's called "Project Loon," and as reported last month, it involved sending up a huge number of giant balloons to beam down internet access to remote regions around the globe. Google says that balloons make sense for this purpose — they're cheap to deploy and can provide wireless coverage in areas that would otherwise be difficult to serve due to geography.
Like Google's driverless cars, Project Loon is very much an experiment that's in "very early days." Google says that it has already built the system, however, carrying balloon at 60,000 feet, providing internet speeds "similar to today's 3G networks or faster." Balloons drift, of course, so Google says it's using "complex algorithms and lots of computing power" to ensure that the balloons can move where they're needed using a combination of wind and solar power — potentially floating around the entire globe at stratospheric heights. Google says that the balloons communicate with "specialized antennas," that only work with Project Loon — so it's not using traditional cellular or Wi-Fi tech. On the ground, internet providers can take the signal and move it to the last mile to users.
At Wired, Steven Levy reports that the project started "a little under two years ago." Each balloon starts as an "envelope" that contains the polyethylene balloons and a 22-pound "payload" that contains all the computers and electronics.
There's already a pilot program in New Zealand with 50 testers — Google launched 30 balloons just this week. Google hopes to set up more experiments "over time."
Source: The Verge
Valentine Day
8:14 AM Posted by Unknown
Everyone knows its Valentines Day, but there are few people i know with beautiful soul who doesn't need special day, because everyday is valentine there.
10:36 AM Posted by Unknown
Please watch this conversation between John Battelle and Brian Solis on SOCIAL MEDIA.
Social Network-ists
10:42 PM Posted by Unknown
Tweet
Duo Platforms & Quattro Users - Meetup.
My Wednesday lunch was scheduled at facebook’s cafeteria with 3 die hard tweepls. (PP, SK & JK am gonna abbreviate ‘em since i didn’t ask their permission) I reached a bit late for lunch, and am not going to bore you with my excuses. (Though PP tries to plaster me with allegation of i’m trying to preserve the culture of Hyderabad by being late as true hyderabadi. )
Lets move on to how yummm the chef was. (mind you, i didn’t say the food, of course the food was great.) He was a man of sweet smile, and he asked me if i wanted anything more on my plate? I said no and complimented that del.icio.us soup i had few minutes back. But the way he said it was so genuine and so hospitable. I guess some of the guys i know at Taj can take hospitality tuition from him. (Darn it, i didn’t ask him his name) .....Still trying to catch my breath... Me, JK & SK vs. PP we had few conversations round the table as we sang praises of Hyderabad. Poor PP couldn’t stand a chance at us. And (JK) had to leave by 1pm and replaced herself by (NJ) again after few conversations later, we also had to leave.
I was happy with our meet-up but i didn’t know the surprise that awaits me. After we went outside, i asked (NJ) to take us inside for last round of tour before we leave... This time i didn’t want to do the stereo type of comparing google with facebook. i simply wanted to see facebook for what it is and it’s uniqueness.
We went inside gain, if US of A calls their defence HQ The Pentagon then facebook should call it’s Hyderabad office The Rectangle. While we are walking inside the rectangle, at the corner something grabbed my attention. Wait a sec, i stopped (NJ) and asked her what are these books for? And she told me it’s one employee’s initiative to bring books and keep them on the ground at the corner and whoever wants to read will just take and read without asking anyone... if anyone wants to share a book with anyone they’ll just bring and drop it there...to paint you a picture how it looks like, (remember?, how road side book sellers put the books on the ground without shelf on the mattress kinda thing... Thats kind of it) That was really cool thing to do, though it seem simple. I’m known by all my friends for borrowing book, i’m notorious at it. So when i see this kind of book sharing (as in open shaing platform, i salivate) exactly how facebook is trying to make the world to share openly.....it gives me a goose bump.
One last thing, as person who is in love with start-ups.... i saw the rectangle office and coveted to some degree,( i wished for my start-up such an office). Facebook has that spirit, where they don’t invest in fancy separate office rooms, or even cubicles. All employees share open tables the same way as Facebook platform gives people the power to share and make the world more open and connected globally.
One last thing(The real last) The facebook app developers at wildfire had to be the happiest developers ever. What more do you want as an app developer when the platform you develop to uses your app for their own campaign and put your logo in their office. Am talking about Wildfire app powering Facebook Hyderabad’s office mural contest. Since one of my friend was contesting on that i’ve actively followed it.
So the highlights of the day: Seeing open-book-sharing on the floor & Seeing wildfire-apps-logo on the wall of Facebook office. I had a good time. Thanks everyone, especially(JK) .
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