Epic rise and Dramatic fall of Kony2012 to Horny2012

The news site RT says: Jason Russell, 33, who is responsible for the Internet’s biggest viral campaign was arrested last week by San Diego Police for allegedly fondling himself while under the influence of an unknown substance and vandalizing vehicles. According to reports, he is being held at a psychiatric ward in San Diego and is set to be released on Monday. 

Here, i really don't want to talk about the misfortune of an individual. If you think about it, it could be any of us. I've already blogged about what i felt whole KONY2012 movement and it's flaws. So what do i want to talk about now? The Power Of Social Media.

The Social Media made Jason Russle famouse along Joseph Kony with the Kony 2012 Campaign.
Millions of People watched the video, Shared it, tweeted it, commented on it & about it, some even donated. After few days, people start to think rationally about what they are actually getting into and huge backlash happened on the same social platforms.

I believe the viral video that was release by invisible children has robbed dignity of Ugandian people to huge extent. The PM of the country had interview with Telegraph about how the video gives a false impression. 

Now the surprising thing is, same social media that they used to say whatever they wanted to say to the world, now it's saying whatever it wants against them. May God give them the power to handle it.

The team has executed one of the best social campaign ever, but they were not ready for the responses against them. These guys were a good film makes with good skill of script writing that could convince you and sell you stone as bread. But they didn't have a strategy to deal with the criticism, even the video that the CEO of IC shot was too late.  Here is an immutable law of social medial that i've seen time and again.

 As WIRED says it: Once you put yourself out there you lose the right to turn communications on and off, or dictate its terms -- and the bigger your community asset, the bigger your responsibility to it becomes.
Your followers will quickly become disloyal if they feel hoodwinked, or lied to. On the flip side, every time there's a negative perception an opportunity to right that wrong will only make the relationship you have with your followers stronger. It's the basics of human relations, on a super-sized scale.

“Oh my God, What? F*c# that Sh!t, you’re the devil.”