ROI of Effective Dwarfs The ROI of Creative
9:49 AM Posted by Unknown
Creativity: I've been struggling with this for a long time in my entrepreneurial life. Almost always i try to be creative(or you could say ultra-creative) But in the process i sabotage myself from moving forward and executing things ASAP because i could not quench my creative thirst on projects.
Effective: knowing what i know now "creativity is over rated" so main focus (80%) will be devoted to effectiveness. I've learned the "ROI of effective" dwarfs the "ROI of creative".
I chose the latter. I rest my case. Yours Truly.
PS. At FlyingCocoon | Social Media Agency We chose ‘effective Work’ over ‘creative work’.
Effective - When the work explains what we do.
Creative - When we have to explain the work.
P.P.S Action to be effective must be directed to clearly conceived ends. ~Jawaharlal Nehru
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