ROI of Effective Dwarfs The ROI of Creative

I've learned the "ROI of effective" dwarfs the "ROI of creative".


Creativity: I've been struggling with this for a long time in my entrepreneurial life. Almost always i try to be creative(or you could say ultra-creative) But in the process i sabotage myself from moving forward and executing things ASAP because i could not quench my creative thirst on projects.

 Effective: knowing what i know now "creativity is over rated" so main focus (80%) will be devoted to effectiveness. I've learned the "ROI of effective" dwarfs the "ROI of creative".

 I chose the latter. I rest my case. Yours Truly.


PS. At FlyingCocoon | Social Media Agency We chose ‘effective Work’ over ‘creative work’.
 Effective - When the work explains what we do.
 Creative - When we have to explain the work. 

 P.P.S Action to be effective must be directed to clearly conceived ends. ~Jawaharlal Nehru