Words To Live By For Brands - Content Marketing.
8:36 PM Posted by Unknown
- Be the buyer. Everything starts with their challenges, needs, prejudices and concerns.
- Be authoritative. Stay in your Sweet Spot, where the things you understand better than anyone else intersect with the things your prospects really care about.
- Be strategic. One-off content islands don’t add up to a content strategy.
- Be prolific. Content Marketing is a marathon not a shot put.
- Be passionate. If you don’t care about this stuff, why should anybody else?
- Be tough on yourself. You’ll know if you’re being lazy. Don’t be lazy.
Its not about the wind but the setting of your sail. [Video]
12:41 AM Posted by Unknown
You can't change the direction of the wind
but you can adjust the sails to always reach your destination.
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