Words To Live By For Brands - Content Marketing.

 
1. Be the buyer. Everything starts with their challenges, needs, prejudices and concerns.


2. Be authoritative. Stay in your Sweet Spot, where the things you understand better than anyone else intersect with the things your prospects really care about.


3. Be strategic. One-off content islands don’t add up to a content strategy.


4. Be prolific. Content Marketing is  a marathon not a shot put.


5. Be passionate. If you don’t care about this stuff, why should anybody else?


6. Be tough on yourself. You’ll know if you’re being lazy. Don’t be lazy.

Labels: Inspirational, Startup